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About Oliver Nohl-Oser

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Oliver Nohl-Oser
Ollie and Lucy's Ltd

Oliver Nohl-Oser is an award-winning entrepreneur and artisan food producer, best known for his appearance on BBC One's The Apprentice in 2016. At 42, he has achieved significant success as the founder and director of James Alexander Fine Foods and Ollie & Lucy's, brands renowned for their quality British produce and commitment to sustainable sourcing. A direct descendant of Beatrix Potter, Oliver grew up in the countryside and now resides in picturesque Wiltshire with his wife, Lucy, a professionally trained chef. Oliver’s educational background in Countryside Management and Rural Studies at Newcastle University complements his deep-rooted passion for locally sourced, premium foods.

Oliver co-founded The Cumbrian Sausage Company at just 23 in 2006, and in its early days, he and his partner personally delivered sausages to delis and market stalls around London, including in high-end Chelsea. Today, the business supplies major supermarkets like Tesco and Ocado, as well as ten Waitrose branches in the UAE. The company has gained popularity at iconic events such as Glastonbury and Henley Regatta, and will serve over 5,000 attendees at The Hurlingham’s annual Guy Fawkes celebration this November. Oliver and Lucy also launched Ollie & Lucy's in 2019, a "husband and wife team company" specializing in artisan smoked foods, now available at select delis and farm shops across the UK. In 2023, they began developing a unique artisan scotch egg in partnership with Clarence Court for Waitrose’s national rollout.

With Lucy's culinary expertise, honed at The Grange, and Oliver’s market knowledge, they form a dynamic team that has earned two Quality Food Awards and 3 Great Taste Awards. This commitment to excellence and innovation remains central to Oliver's work as he expands his brand's reach and plans for a global launch.

After a memorable stint on The Apprentice, where Lord Sugar fondly dubbed him "Porkos" (the Greek god of sausages), Oliver has continued to leverage the experience, expanding his brand and securing new opportunities in the food industry. In 2021, he embarked on a UK food festival tour and launched several new products, including his outdoor-bred scotch eggs, premium artisan meals, and wild smoked salmon.

We invite you to explore our range and share your thoughts or suggestions. For media inquiries or to arrange an interview with Oliver, please contact Teresa Quinlan at Love PR (teresa@loveprlondon.com).

Visit us at www.thecumbriansausage.co.uk
Twitter: @tcsausage | @olivernohloser
Instagram: @thecumbriansausage | @olivernohloser

 

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Registered in England & Wales
Company Number: 6652781
VAT Number: 936 1564 14



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