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About Oliver Nohl-Oser


Oliver Nohl-Oser
The Cumbrian Sausage Company Ltd.

Oliver Nohl-Oser was one of the hopeful 18 candidates on the 2016 season of BBC One’s The Apprentice. The 41-year-old is the founder and director of his very own award winning artisan food manufacturing business - James Alexander Fine Foods and Ollie and Lucy's.
A descendant of Beatrix Potter, Oliver grew up in the countryside and resides in picturesque Wiltshire with his wife Lucy. Oliver studied Countryside Management and Rural Studies at Newcastle University. With his country knowledge and passion for quality British food, Oliver lives and breathes his authentic locally sourced produce.

Oliver and his business partner set up the sausage company when he was just 23 years old. In the early stages, they supplied to delis, transporting sausages themselves and taking cash on delivery. From there, they began supplying meat to restaurants and running market stalls at the likes of Duke of York Square in high-end Chelsea.

In 2015, the business went from leaps to bounds when supermarkets both nationwide and internationally started stocking The Cumbrian Sausage Company. These include Ocado, Tesco and ten branches of Waitrose in the UAE. They also cater from The Cumbrian Sausage trailer and served their tasty handmade sausages to the masses at well-known events such as Glastonbury and Henley Regatta. This November they will aim to feed over 5000 ‘posh revellers’ at the annual Guy Fawkes party at Britain’s quintessentially English and most exclusive private members club, The Hurlingham in Fulham. In 2019 Oliver went into business with his wife Lucy and started Ollie & Lucy's together - "A husband and wife team company" The pair currently supply artisan smoked foods to a number of delicattens and farm shops across the UK. 2023 has been a busy year with them looking to launch an artisan scotch egg using prestigious company - Clarence Court to manufacturer their soft-set eggs which Waitrose are looking to stock nationally. WATCH THIS SPACE!

Oliver’s wife, Lucy, is a professional chef who trained at The Grange, making the pair a force to be reckoned with in the foodie world! Oliver’s passion for fine foods has not gone unrecognised with two highly commendable Quality Food Awards and one Great Taste Award.
In the hope of raising investment for his business and joining forces with Lord Sugar as a business partner, Oliver signed up for The Apprentice, and out of the tens of thousands of applicants, made it through. Not deterred by his ‘sacking’ Oliver is hopeful as the experience has opened new doors and Oliver remains confident that he will secure the funding and expertise to help him grow his brand globally.
Nick-named by Lord Sugar as ‘Porkos’ - the Greek-god of sausages, and complimented by Claude Littner as ‘absolutely one of the nicest candidates to appear on The Apprentice’, we’ll be seeing more of Oliver in 2021 as he travels the UK food festival circuit, launches new products, and returns to our screens. Oliver will be launching his new 'husband and wife artisan food business in the Spring of 2021 with outdoor bred scotch eggs, ready made artisan meals, and his ever popular rope hung wild smoked salmon into China.... Just watch this space!

I would love to hear your comments about our range of products - and if you wish to recommend any we would be more than happy to take a look.

For more information or interviews with Oliver,
Please email Teresa Quinlan at Love PR
Twitter: @tcsausage/ @olivernohloser
Instagram: @thecumbriansausage/ @olivernohloser










Registered in England & Wales
Company Number: 6652781
VAT Number: 936 1564 14

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